“中国体验”大型宣传活动
发布时间： 2012-03-13
文章作者： 访问次数： 87
中国新年刚过，爱丁堡大学苏格兰孔子学院继续扩大汉语机构在爱丁堡的品牌影响力。此次选择了爱丁堡最大商场之一的Gyle Shopping Center，于2月15日至2月19日开展了为期5天的大型宣传活动，并获得了爱丁堡皇家动物园的协助。活动展台为爱丁堡市民提供了关于国家汉办、网络孔子学院、爱丁堡孔子学院的介绍、网站推介、课程介绍以及中国文化体验活动等。
其中用大屏幕展示的孔子学院网站受到了诸多市民的关注，通过工作人员的介绍和演示，参观者可以了解如何使用网站获取动态新闻、文化精华及免费的汉语学习资料等。体验中国文化的活动环节也吸引了众人的眼球，尤其当卡通人偶熊猫出现时，受到了孩子们的热烈欢迎。他们纷纷驻足与卡通熊猫合影，并和家长们一同来到展台前参与其他活动。
在5天的宣传活动中，参观者络绎不绝，积极配合问卷调查。活动结束后共收到有效问卷158份。通过对问卷的统计和分析，其中有91.14%的受访者认为汉语学习是必要的，并愿意让自己的孩子们了解中国、学习汉语。
China Experience Promotional Event from the Confucius Institute for Scotland
Not long after Chinese New Year, the Confucius Institute for Scotland expanded its outreach work to create more impact in Edinburgh. For five days the Institute, working with Edinburgh Zoo, organized a large promotional activity at one of the city’s biggest shopping center, known as the Gyle. Materials from Hanban were used to promote Chinese.cn as well as the the Institute’s own website, classes and cultural programme were all introduced to those residents and visitors to Edinburgh’s Gyle shopping centre..
During our outreach days, the website of Confucius Institute and Chinese.cn were displayed on a big screen which caught the attention of many citizens. Through our demonstration, visitors were introduced to www.chinese.cn and shown how to obtain the latest news, essence of Chinese culture and free language learning materials. Our chinese culture experience activity attracted a lot of visitors as well. Also very popular whenever they appeared were Edinburgh Zoo’s cuddly Panda Mascots which were greeted with delight by children and adults. After taking a snap shot with a Panda Mascot the children, along with their parents came to our exhibition booth to take part in other culture experience activities.
Over the five days of this promotion, many visitors were willing to take part in our short survey. Our analysis of the one hundred and sixty fully completed surveys showed that more than ninety percent of visitors believe that children should have the opportunity to learn Chinese in school and were willing to support their children to learn about China, and study Chinese.
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